She illustrates the ability and need to study images in this way through four case studies of the Obama Hope image. Through iconographic tracking, Gries argues that the lives and evolutions of images can be traced and recorded and that images and their contexts can thus be subject to rhetorical analysis broadly. Iconographic tracking, as Gries first explains and then shows through her Obama Hope image case study, provides both the mentality as well as a tangible, action-oriented way for scholars to track and document the life-and therefore evolution-of images, focusing on their rhetorical essence. As such, Laurie Gries’s 2015 monograph Still Life With Rhetoric: A New Materialist Approach for Visual Rhetorics presents a pleasantly thorough and much needed research method of habitus for (digital) visual rhetoricians: iconographic tracking (pp.
This is further amplified with the advent of the Internet and global communities that allow information to rapidly circulate and morph. With Digital Age technology, researchers are finding that some traditional methods for studying print, analog, or simply nondigital images or texts no longer suffice. Introduction: Overview and the Obama Hope Image
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